What is the importance of SEO? SEO helps your website get better rankings in search engines and we are all eying on that first spot of the first page in that search engine. From this rankings, comes website's visibility. From this visibility, comes web traffic. From web traffic, comes potential customers and from potential customers, comes the profit.
So, focus on your niche and revolve your content around it, using keywords and phrases as that's how search engines find you.